French-Chinese Simultaneous Interpreting Services for ENTPE

The event in full swing

This month we had the pleasure of assisting The École Nationale des Travaux Publics de l’État (ENTPE) with their simultaneous interpreting needs during their 5-day French-Chinese Summer School held in the Rhone-Alps Expo Pavilion in Shanghai.

ENTPE is an engineering school part of the French Grandes Écoles, under the supervision of the Ministry of Ecology, Energy, Sustainable Development and Sea, and part of the University of Lyon network.

The theme of the 5-day summer university was sustainable construction, specifically a discussion of French and Chinese practices along the life of a sustainable building, including planning, construction, uses and lifespan, as well as a building’s integration within the city. Speakers included engineers, scientists, architects and researchers, for a total of 16, all experts in their respective field.

The theme of the event

French-Chinese Simultaneous Interpreters

Eurologos Shanghai’s work began with the selection of a pair of French-Chinese simultaneous interpreters with a suitable technical background for the event, and subsequently focused on collecting the presentation materials, supports, and glossaries from each speaker. This is a very important step in the preparation of any simultaneous interpreting, but always a major source of problems if not handled timely and properly, especially when so many speakers are involved. Eurologos Shanghai’s experienced project managers made this process easy, following up individually with each speaker and making sure all the correct and complete materials were provided in a timely manner, so that both interpreters were given sufficient time for their preparation.

Our interpreters within their booth

ENTPE also placed Eurologos Shanghai in charge of the simultaneous interpreting equipment installation and management, which as always was expertly coordinated by our onsite project manager and technician. Eurologos Shanghai’s work also included all coordination with the Rhone-Alps pavilion staff prior to the event to ensure that the necessary audio and video cabling, among other technicalities, was made available within their conference hall for correct installation of the simultaneous interpreting equipment.

A close-up of our interpreter console

2011 Automotive Manufacturing Solutions China Conference

This month we had the pleasure of assisting AMS, one of the leading international automotive events organizers, with their annual ‘Automotive Manufacturing Solutions China Conference’, one of the biggest events on the automotive conferences calendar.

The focus of this year’s conference was on quality and efficiency and how these factors can be improved within the local automotive industry. Guest speakers included senior executives and managers from all the main automotive players in China including General Motors, BMW Brilliance, FAW-Volkswagen, Ford, Schneider Electric, Beijing Benz and many more.

The conference in full swing

Smooth and Seamless Execution

Work began on the eve of the event with the set-up of the interpreting booths and wiring of the transmitters for wireless headset use in two separate halls (the conference was split over two rooms), our technicians working under the watchful eye of our Project Manager, responsible for coordinating the event from start to finish. Our technicians are also constantly present during the event, available to offer immediate assistance if required.

Headsets and receivers at reception (black box) ready to be given out to guests

Headsets and receivers are handed out by our staff

On the day of the event, our Chinese to English simultaneous interpreting teams (two interpreters for each hall) arrived in good time. We require our interpreters to be on site 45 minutes before the start of the event in order for them to have sufficient time to test and adjust the equipment, familiarise themselves with the layout of the location, and do some final preparation.

The interpreting team is always carefully selected according to their profile and experience and approved with the client before the start of the event. Prior to the event, we ensure that the interpreters carefully study all of the background materials provided by the client and arrive at the event fully prepared. All of this under the ever watchful eye of our Project Manager, ensuring a smooth and seamless execution of everyone’s duties.

Our interpreting booths (light brown) in the background, at the very back of the conference hall

Talk with the Master

Eurologos Shanghai was honoured to recently provide high-end luxury cosmetics brand Helena Rubinstein with French to Chinese simultaneous interpreting services for their “Talk with the Master” event held in the Hilton Beijing.

The guest Master at the talk, held on 12 May, was Dr. Michel Pfulg, founder of famed Swiss aesthetic medicine clinic Laclinic Montreux.

Dr. Michel Pfulg during the talk

Unique Opportunity

The event was a unique opportunity for Chinese aesthetic medicine professionals and the gathered media to pit their wits against a veritable expert in his field, with the talk centring on the most recent trends and breakthroughs in the aesthetic medicine field.

Guests at the talk listening into their headsets and receiving the Chinese interpretation in 'real time'

Interpreter Selection, Preparation and Simultaneous Equipment Set-up

As well as being responsible for selecting and preparing the interpreter for the event, Eurologos Shanghai was also in charge of the set-up of all simultaneous equipment on location and for providing technical assistance throughout the duration of the event via our onsite technical team.

Our intepreter (left) assisting with the interpretation of the media Q&A

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Testimonial – What our clients have to say about our work:

“We highly appreciate all the prompt reactions and excellent jobs Eurologos has provided. Your service is just as good as your translation works.”

Sylvia Dai – Helena Rubinstein PR, Luxury Products Division, L’Oréal China

Lancôme Paris

The Lancôme logo with the single rose

Lancôme Paris is a luxury cosmetics brand, which offers high-end skin care, fragrance, and make up products.

Founded in 1935 by Armand Petitjean in France, Lancôme celebrated its 75th anniversary in 2010. Petitjean’s motive was simple: to create a beauty brand that would deliver French elegance around the world. The name “Lancôme” was inspired by the ruins of a castle, Le Château de Lancosme, with the roses in the area inspiring the company’s symbol of the single golden rose.

The legendary image of Armand Petitjean, founder of Lancôme

Brand Ambassadors

The brand is represented by actresses, global supermodels, makeup artists, and perfumers. In recent years, its Brand Ambassadors have included global superstars such as Julia Roberts, Kate Winslet, Penélope Cruz and most recently Emma Watson, the young star from the Harry Potter film series.

Emma Watson, the latest superstar to represent Lancôme, here in her first ad for Lancôme's Trésor Midnight Rose

Elegance and Beauty

Since last year, Eurologos Shanghai has been assisting Lancôme China’s PR Dept. with the translation, from English to Chinese, of all Brand Ambassador-related documentation, including press releases, articles, and interview question lists for each new Brand Ambassador’s official China interview.

The key words whenever providing translations for Lancôme are ‘elegance’ and ‘beauty’, which our translators and revisers infuse in the text through the careful choice of words and expressions. Each document undergoes several revisions with the direct assistance of Lancôme’s PR Team until it can be deemed finalised.

For certain key documents, we will even enlist the assistance of our team of professional editors, experts in the luxury cosmetic field, to help further polish and perfect the language.

It is a challenge that Eurologos Shanghai has enjoyed with relish: Translations too can be a thing of beauty.

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Testimonial – What our clients have to say about our work:

“We know we can absolutely count on you—This is all we want to say after so many cooperations with Eurologos.”

Jade Wu – Lancôme PR, Luxury Products Division, L’Oréal China

The A.P. Moller – Maersk Group

The Maersk Logo

The A.P. Moller – Maersk Group is a Danish business conglomerate more commonly known simply as Maersk. Maersk has activities in a variety of business sectors, primarily within the transportation and energy sectors. It is the largest container ship operator and supply vessel operator in the world since 1996.

A.P. Moller – Maersk is based in Copenhagen, Denmark, with subsidiaries and offices in more than 135 countries worldwide and around 108,000 employees. It ranked 147 on the Fortune Global 500 list for 2010.

Once completed in 2013, the Triple-E Class will be the world's largest and most efficient container vessel

Helping Maersk Translate Customer Advisories for their Mainland China Operations

Eurologos Shanghai has been assisting Maersk offices both in Shanghai and Hong Kong with their translation needs for almost 2 years now.

With the evolving of our relations and the increased trust Maersk’s offices have garnered towards Eurologos Shanghai’s capabilities, since the second part of 2010, Maersk’s office in Hong Kong took the decision to expand the scope of our cooperation to include the translation from English into Chinese of all customer advisories issued to their Mainland China customers.

Rapid Response

One of Maersk’s essential requirements for this task is rapid turnaround times.

Customer advisories are sent for translation during the course of the day and, in the case of urgent communications, are sometimes required within just several hours.

A team of two translators is constantly on stand-by, effortlessly alternating as translator and reviser, to provide Maersk with 9 hours of service coverage from 9am to 6pm Monday to Friday Shanghai local time.

Moreover, an extensive glossary of terms has been built up over the course of this new cooperation to ensure the accurate and consistent translation of all terminology contained with the advisories.

One of our Project Managers, as usual, complements this set-up to ensure seamless communication between all parties involved.

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Testimonial – What our clients have to say about our work:

“I find it very easy to work with Eurologos and I appreciate how efficient they are with their timelines. In our business, reliability and speed are key, and this includes being able to provide quick and up-to-date information to our clients. Eurologos helps make that possible.”

Christine Anne Mabini – Communications Manager, Trade & Marketing South China

米兰时尚全球峰会：上海2010世博专场

2010第九届米兰全球时尚峰会于10月29日在上海世博洲际酒店落下帷幕, 这是该峰会首次在米兰以外的城市举行。这项峰会云集了全世界最具影响力的行业领导人和影响力极高的名人（顶级经理人，设计师等）参与其中。

远处后台：我们的口译人员正在勤勉工作

优言优格上海非常荣幸地负责了此次峰会的全程翻译口译活动，其中包括意中和英中的专业同声传译，以及为来场的四百多名嘉宾和媒体准备所有的技术设备（口译室，发射器，耳机等）。 作为此次会议的独家语言合作伙伴,  优言优格上海支持了多语种的沟通交流，拉近了国内外时尚的距离。

优言优格上海在承办和管理大型的多语种口译活动上拥有丰富的经验，也储备了大批在各主要领域有专业背景的口译人才，完全可以确保胜任企业和组织活动上，和任何复杂和富有挑战环节中，信息传达的准确性和流畅性。

我们的技术人员开始搭建口译室

口译室已大致完成

幕台已布局完成

邻座的英-中翻译亦已完备

我们的意-中翻译准备就绪

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关于优言优格集团和上海优言优格

优言优格集团于1977年在布鲁塞尔成立， 在全球四大洲拥有20余家分公司，超过30年翻译口译经验。优言优格是所有重视多语种沟通和追求高品质的公司和组织的首选。

优言优格上海是优言优格集团在中国成立的第一家分公司， 我们将很荣幸与优言优格集团现有的6000多家全球客户进行合作，也希望能在中国市场上开辟另一番天地。

Milano Fashion Global Summit 2010: Shanghai Special Edition

Eurologos Shanghai was proud to recently assist in the organising of the Milano Fashion Global Summit 2010 held in Shanghai for the very first time this October.

The Milano Fashion Global Summit is a key event held yearly to discuss the achievements and future development plans of Italian fashion on the global scene, both from a fashion and a business development perspective.

The long list of VIP speakers included heavyweights such as Santo Versace, President of Gianni Versace, John Hooks, Deputy Chairman of the Armani Group, and Michele Norsa, CEO of Salvatore Ferragamo, among many others from all of the top Italian fashion houses.

Far back: Our interpreters working assiduously

Eurologos Shanghai was responsible for all the interpreting arrangements for the event, which included professional simultaneous interpreters for the language combinations Italian to Chinese and English to Chinese, as well as the set up of all technical equipment (interpreter booths, transmitters, headsets, etc.) for an audience of 400 guests and media.

Eurologos Shanghai’s rich experience in the management of the interpreting needs for large scale multilingual events, coupled with its large pool of professional interpreting talent specialised in all major industrial fields, can help companies and organisations ensure the smooth and accurate relay of information during their events, however complex and challenging these may be.

Our technicians begin assembling the interpreting booths

The booths are almost complete

The stage is set

Our Italian to Chinese interpreters get ready to start...

...alongside our English to Chinese interpreters

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About the Eurologos Group and Eurologos Shanghai

The Eurologos Group was first founded in Brussels in 1977. With over 30 years of experience in the translation and interpreting industry and a network of 20 office spanning 4 continents, Eurologos is the prime choice for all companies and organisations that understand the importance of giving high value to their multilingual communications.

Eurologos Shanghai is the first Chinese branch of the Eurologos Group and is extremely proud to put itself at the disposal of the over 6,000 existing Eurologos clients that span the whole globe, as well as to introduce the benefits of the Eurologos method to a brand new market.

Unique: The Merck Way

Merck is the world’s oldest pharmaceutical and chemical company with roots that remarkably date back to the year 1668.

In the chemical business, Merck’s brands have for generations stood for superior quality and reliability, innovation and customer centricity. Equally in the pharmaceutical market, Merck’s brand name has a long tradition.

Today Merck stands for innovative therapies originating from both pharmaceutical chemistry and biotechnology.

Merck is also a family run business. Currently, the company is in the hands of the Merck family’s 12^th generation.

Merck's logo

Our Work with Merck

Traditionally each year, the Merck family and the company’s major shareholders will organise a visit to one of their worldwide offices to connect with the local workforce and share ideas and concerns. October 2010 will see the Merck Family visiting Shanghai, which will also be an opportunity for the family to visit the Universal Expo currently being held in the city.

Having successfully worked together on a number of other projects, Merck had no hesitation in contacting Eurologos Shanghai to entrust them with the task of providing consecutive-level interpreters for this very special and important event on the Merck calendar.

To emphasise the importance of this visit, Merck insisted on being provided with a series of profiles of potential interpreters from which to select from, interpreters which were interviewed individually and eventually whittled down to two.

Currently, the selected interpreters are busy preparing for the event by working their way through a series of materials provided by the client to ensure they are well versed in all that is Merck. All of this under, of course, the ever watchful eye of the Eurologos Shanghai Project Managers.

An illuminated Italian Pavilion at the Shanghai World Expo

Beyond Business

As the relationship we have fostered with Merck over the years is not only one of business, but of mutual respect and friendship, we were also glad to help organise especially for the Merck family’s visit a VIP entry to the Italian Universal Expo Pavilion. This was done through our strong ties with the Commission of Italy for the 2010 Shanghai World Expo with whom we also enjoy a very good working relation.

As we often like to say here at Eurologos Shanghai: “It’s all part of the service!”.

Chanel S.A.

Chanel S.A., commonly known as Chanel, is a Parisian fashion house founded by the late couturier Coco Chanel, recognised as one of the most chic in haute couture.

Specialising in luxury goods (haute couture, ready-to-wear, handbags, perfumery and cosmetics among others), the Chanel label has become one of the most recognised names in the luxury and haute couture fashion industry.

Chanel's world-famous overlapping double 'C' logo

Understanding what defines Chinese luxury to adapt a text successfully

Eurologos Shanghai was extremely proud to recently assist the world renowned fashion label Chanel in the translation of a number of their press releases and marketing materials.

As English and Chinese are two such diverse languages, a mere literal translation is never sufficient in any context, and marketing-related texts for luxury products—moreover abstractly written—are no exception, requiring careful adaptation, sometimes even complete departures from the original source meaning, in order to make them appropriate and appealing within the unique Chinese reality.

In selecting the team to tackle this task (translator plus reviser of course!), our main aim was not only to find translators with experience within the luxury fashion brand realm, but translators who truly understood what defines ‘Chinese’ luxury—only by utilising translators with this knowledge and skill could we guarantee the Client texts not only translated but truly adapted, suitably and accurately, to the local market.

Prompt follow-up

Knowing very well that the task at hand was not an easy one, upon delivery of the translation, we promptly reminded Chanel of our complete availability to follow-up any modifications that may be required to the text following their own internal review—an often un-emphasised, but key step in the translation process.

The Client did in fact return to us with a series of modifications (not errors may we emphasise, merely the Client’s personal preference of one form of expression and/or term over another), which we were glad to promptly follow-up for the successful completion of the translation.

A Creative Conglomerate

by Tom Lee

The Neon Shanghai reception area

on Friday, May 28, 2010 12:00 AM

Link: http://enjoyshanghai.com/business/reviews/creative-services/neon-shanghai-2010528_567.htm

Gathering together an international community of creative disciplines, Neon Shanghai aims to become a go-to place for all sorts of aesthetic projects, both by manufacturing concepts and premiering exhibits. Set in an old factory, just south of Shanghai Stadium, the second floor has been renovated into a large, open-plan office, encompassing a photography studio and a film production room.

Forming a mini-conglomerate, Neon Shanghai is actually four separate companies, working in four different industries. Italians, English, Chinese and Canadians bring intercultural perspectives to bear on their varied professions, which include film and video, language translation, marketing and communications, and photography.

As a relatively young group of entrepreneurs, the group is symptomatic of modern Shanghai, using innovation to try to carve out its own niche in the growing economy of China. There are already many big-name brands counted among their commercial clientele. The Junction, the photography arm of Neon Shanghai, has worked on many cosmetic images for Bulgari, Lancome and Dior. Over the other side of the office, Tee-hee’s marketing campaigns largely serve the same industry, working with L’Oreal, Kerastase and Technogym. Translating and interpreting for Siemens, Toyota and Red Bull, Eurologos also moves in global corporations, despite the huge competition in Shanghai around this profession. Some of the most interesting projects, however, stem from Lost Pensivos, the film and television arm. It’s worked on commercials for the World Expo 2010 and the Shanghai Golden Grand Prix, as well as providing production assistance for a diverse range of companies, including BBC, Sony, McDonald’s, Unilever and The Discovery Channel.

The directors also aspire to help other members of today’s up-and-coming youth by hosting events from painters, sculptors and other artists. Conceptualizing their entire company, the idea is that this converted industrial building will become the location for an inventive hub, stimulating today’s youth. “The whole office can become an event space,” explains Marketing Director Raimondo Gissara, as he indicates how the majority of the area functions well to handle the ebb and flow of party attendees: sounds like they’ve come up with the ideal way to combine work and play.