Eurologos Shanghai supports Frasers Hospitality’s new Opening in China – Copywriting and Localization of Pre-Opening Materials and Website for the New Fraser Place Tianjin

Frasers’ Residences Around the World

Frasers Hospitality, headquartered in Singapore, has many serviced hotel residences across Europe, North Asia, Southeast Asia, the Middle East and Australia. In 1998, the company started with its initial 412 residences in Singapore, which grew into more than 21,000 keys worldwide today. With numerous awards adding to its achievements, Frasers continues to expand their business around the globe, especially in China, where they have several properties in big cities like Beijing, Shanghai, Nanjing, Chengdu and Shenzhen.


Newly Built Service Apartment in Tianjin

This year, Frasers Hospitality is going to add a new service residence to their China portfolio with the opening of their new property Fraser Place Tianjin. With its closeness to the country’s capital, Tianjin is a major economic hub on China’s coast and as such an important destination for business travelers from China and overseas alike. Considering the large expat community as well as more and more leisure travelers coming from all over the world to China, translations into various languages are of growing importance for the hospitality sector.


Brochure plus Website Copywriting and Localization

Eurologos Shanghai supported Frasers Hospitality with a full service package consisting of copywriting, translation and printing for their new hotel residence in China. We provided English copywriting service for Fraser Place Tianjin’s website and pre-opening materials which included a brochure introducing the property features and an insert page with pricing information. The brochure as well as the website were localized from English into Simplified Chinese and Japanese. Last but not least, we managed the printing of the brochure and delivery of the hardcopies to Tianjin.